Monday, October 22, 2012

BROOKS Opens FIRST Running Concept Store in the Philippines

FIRST IN SOUTHEAST ASIA. Brooks, the world’s number one running shoe brand in the US opens its first concept store in SM North Edsa.

BROOKS, the go-to company for anything and everything related to running, together with Sports Resources Inc. (SRI), unveiled its first concept store in Southeast Asia at the 3rd level of SM North Annex.  The partnership promises to give local runners a huge boost.

            Brooks running specializes in creating innovative and biomechanically engineered gear by providing the utmost support and comfort to runners. It is a brand dedicated to inspiring people whether beginners or elite to run and be active.

Recipient of various awards, Brooks through the years has helped local runners elevate their performance by bringing in top of the line and multi-awarded footwear such as the Ghost 5, Trance 11, PureGrit and PureFlow, all cited as best of their class by the world’s premier running magazine Runner’s World. Just this year alone, Brooks has scored the following awards for its different models: Trance 11, Runner’s World “Editor’s Choice” (March 2012); Trance 11, Self “Best for Run/Distance” (April 2012); PureGrit, Runner’s World “Best Buy” (April 2012); PureCadence, Running Network “Best New Shoe” (Spring 2012); PR MD, ESPN HS “Best For Track (Spring 2012); PureGrit, Shape “Best for Mellow Trails” (April 2012); Adrenaline GTS 12, Fitness “Extra Stability” (April 2012); PureCadence, Running Network “Best Minimalist Shoe” (Spring 2012); PureConnect , Triathlete “Best Minimalist” (Spring 2012); and Ghost 5, Runner’s World “Editor’s Choice” (Fall 2012).

The brand is endorsed by world-class athletes such as four-time World Ironman Champion Chrissie Wellington. It was recently recognized as the #1 brand in the specialty running retail in the US. This is a testament that the brand stays true to its objective of offering the best running gear and continues to be a trusted brand by many runners.

            The new concept store offers a wide selection of Brooks running shoes and apparel that are exclusive to the store and features a complete range  of running accessories that runners need from head to toe.

It also features “The Running Lab,” a technically advanced system that determines one’s foot type and stride using a footprint scanner and a high-speed video gait analysis to recommend the right shoe for every customer.

Brooks ambassadors – celebrity/ triathlete Jennylyn Mercado, 70.3 Ironman top Filipino finisher August Benedicto, Southeast Asian Games long-distance running multiple gold medalist Eduardo “Vertek” Buenavista, along with other guests, will grace the formal opening of the store on Wednesday.

A fashion show will be held at the activity hall of SM Annex to showcase the best Brooks running gear, which includes awarding-winning footwear selection such as the Brooks Pure Project collection and the best apparel of the season.

            Steve Ave, Brooks International brand development manager for Asia Pacific was recently in the country to experience the dynamics of running in the country and further concluded that running market continues to expand. “We feel there is no better time than now to open the new Brooks concept store here in the country. He added “We are proud to bring you the technology that is being enjoyed by top athletes in the United States and across the globe,” said Avé.

 “The Ghost, the Adrenaline, everything that has helped US athletes of all levels elevate their game and enjoy the sport more, we have now brought to the Philippines,” said Rodolfo S. Claudio, SRI president. “We, as always, are proud and pleased to give local athletes the best brands and the needed lift to help them perform better.”
For more information, you may visit Brooks at the 3rd level of SM Annex in SM North EDSA or log on to, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (

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