ILL BEATS AND COOL MUSIC. Thyro and Yumi rocked the house down with their smooth vibe, wowing the crowds at the recent Pulse Saturdays event in Urban Athletics.
NOT JUST YOUR TYPICAL SHOE HAVEN. From “the” place for urban fashion, Urban Athletics transforms into a party venue flocked by the who’s who of hip hop music.
VURS CLOTHING LAUNCH. Along with the music came the launch of new clothing collection VURS exclusively available only at Urban Athletics.
Old-school hip-hop meets new school
Those looking for a poppin’ night certainly got their fill at the Pulse Saturdays: We Got D.I.B.S. event. On scene at the Urban Athletics Store in Greenbelt 3, Makati, the party certainly lived it up as everyone got a taste of D.I.B.S., Dropping Ill Beats/Brands Simultaneously.
Already serving up its second edition, Pulse Saturdays: We Got D.I.B.S. brought together the dynamics of style and sound in an all -out craze as it launched brand-spankin’ new hits in both music and fashion. Event is powered by Team Strato and backed by its media partners Urban Myx, Magic 89.9, JACK TV, and Clavel magazine with drink sponsors Bigshot Energy Drink, Tanduay Ice, Manila Beer and Coors Light.
The crowd partied with the beat and overflowing beer, what made the event extra dope was the album launch of one Philippine’s purebred Hip Hop artist, MC Dash Calzado.
Early ‘90s as an artist and producer, MC Dash aka Mighty Joe Young finally busted his first solo album entitled Return of the Phunky Juan. MC Dash brought the house down with sick rhymes and droppin’ beats with a twist of pure Pinoy brown flavah.
Along with the music came the launch of new clothing collection VURS exclusively available only at Urban Athletics. Founded by partners Eric Villarama and Lamont Waters, Vital Urban Revolutionary Standards (VURS) is a socially conscious and inspirational clothing enterprise. Pieces of clothing at VURS are loaded with statements that inspire, whether poetic, lyrical, spiritual, biblical or simple quotes.
VURS also supports the awareness, rescue and restoration initiatives against human trafficking. By donating 15 percent of each purchased VURS merchandise, the group helps fund MTV EXIT Roadshows which educates the public about the horrors of human trafficking, how to protect their families and empower them to spread the word. This way, patrons and customers become real heroes by investing on the fight against this social injustice.
Also made available during the night were new releases from the much awaited brands like SUPRA, Empire x Fanboy clothing, The One and WIP caps.
SUPRA is recognized for its groundbreaking silhouettes, unique combination of materials, and dynamic color stories.
Empire x Fanboy kept their insane love for the NBA, basketball and everything sports, flowing with their new line of ultimate fan clothing. Their new collection puts the spotlight on no less than the 2012 Kings of the basketball world with their Miami Heat Championship shirts.
The One apparel by Kenjhons: Designed to promote limitless hip-hop lifestyle and culture, unity, and to spread awareness-- that nothing is impossible if you believe.
WIP caps, known for their fab collection of lifestyle inspired high-quality fitted caps, pays homage to the Great One with their W Concords series. Inspired by His Airness’ Michael Jordan 11 Concord kicks, the line is designed with the same elegance, grace, and greatness in mind.
The night was definitely bangin’ with Tyler and Suzy of Magic 89.9 calling the shots. Self-proclaimed Rap King of Q.C., J.O.L.O. aka J-Dot brought his A-game and kept the party up. While Muriel, Kenjohns, Gene Roca with Kat Alano, and R&B artist Quest featuring killer rhymes from hoop star Kelly Williams had the crowd going with insane performances.
The crowd had a blast over free-flowing beer, beer-pong tournaments, and raffle draws with loads of prizes at stake. Everyone including celebrities like Will de Vaughn, Maxene Magalona, Gab Valenciano, Colleen Garcia, Shirley Fuentes, Jericho Rosales and Iza Calzado bumped and grind to the killer beats of DJ Buzz. PBA cagers Jimmy Alapag, Ali Peek, Rich Alvarez, and Larry Fonacier also rocked the scene.
Urban Athletics’ Pulse Saturdays definitely locked down the most happening crowd with tight music and the hippest fashion. With Urban Athletics, you certainly got D.I.B.S.!
About Urban Athletics
On the street, it's not about what you've got, but what you can do with what you have.
Inspired by the raw originality of the street is a store that brings modern urban lifestyle to the forefront: Urban Athletics.
Urban Athletics bravely combines athleticism with urban fashion. As new fashion forms broke out across the globe, we saw how sportswear evolved into streetwear, and vice versa. This fashion phenomenon led us to bring together elements from skateboarding, parkour, music, street culture and everything in between to allow every urban hipster invest new styles and make a statement on the streets.
Other sports and street wear brands offered by Urban Athletic are Adidas Originals, Converse, Vans, Radii, Zoo York, Nike 6.0, Zuriick, Manhattan Portage and more, forms a cutting edge store that infuses attitude with style.
Urban Athletic is located at the 2nd level of Greenbelt 3 in Makati.
For more details, updates, and events by urbanAthletics, call (632) 501-3274. You can also visit the website, www.urbanathletics.com.ph or you can find them on Facebook or Twitter.
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